~ Mawi + Koovs ~

A collection I had been looking forward to ever since I got wind of it, the #MawixKoovs collaboration is high on energy & low on price-points, both very inherent characteristics of the Mawi Label & Koovs Brand respectively. Under the creative leadership of Mawi Keivom, a UK based designer and Creative Director at Mawi Jewellery, koovs recently introduced this capsule collection #MawixKoovs which is super-affordable and it will be after-all a Mawi piece that you’ll own.
Mawi x Koovs | Akanksha Redhu | with branding
For this outfit I am wearing some of my favourite pieces you’ll find in the collection on Koovs. Bright powerful colors, neon accents and big rocks in the accessories make this a highly distracting collection that will turn you into a complete hoarder. Since the #MawixKoovs pieces are such stars in themselves, I decided to keep the rest of the outfit muted and plain so that there is some sort of balance in the party happening here.
Mawi x Koovs | Akanksha Redhu | half front proper
Another great move on part of Mawi & Koovs was to convert her statement chunky embellished classic clutches into plain 2D prints. I personally think this was a fabulous idea. But my absolute favourite part of the entire collection is the rings! The golden skull ring with spike was love-at-first-sight. This is what a classic Mawi London clutch looks like and below it is what #MawixKoovs has to offer. Not bad at all I’d say!
Mawi x Koovs | Akanksha Redhu | Mawi clutch bags

Mawi x Koovs | Akanksha Redhu | clutch close up

Mawi x Koovs | Akanksha Redhu | half front finger on cheek
To celebrate the launch, Koovs also threw a massive party at the MoonRiver store in Delhi to introduce the collection to all Mawi fans in the industry. That’s a selfie with the super fun Mawi Keivom herself!
Mawi x Koovs | Akanksha Redhu | Mawi Keivom

Mawi x Koovs | Akanksha Redhu | hair flip

Mawi x Koovs | Akanksha Redhu | full side

Mawi x Koovs | Akanksha Redhu | clutch & accessories

Mawi x Koovs | Akanksha Redhu | full front

Mawi x Koovs | Akanksha Redhu | clutch & shoes

Mawi x Koovs | Akanksha Redhu | shoes front

Mawi x Koovs | Akanksha Redhu | half front one arm raised

Mawi x Koovs | Akanksha Redhu | half front clutch in front

Mawi x Koovs | Akanksha Redhu | half side

Mawi x Koovs | Akanksha Redhu | rita ora adidas  back

Mawi x Koovs | Akanksha Redhu | tee print details

Mawi x Koovs | Akanksha Redhu | rings

{ Outfit Details }
Tee + Embellished Glitter Print Clutch + Gold Skull Ring + Skull & Gem Bangle + Neon Ring + Neon Bead Bracelet + Heart Gem Ring: #MawixKoovs
Sunglasses + Pants: Forever21
Boyfriend Blazer: Vintage thrift
Shoes: Rita Ora for ADIDAS Originals

Hope you enjoyed the post! I would love to know what you think of the collection and which is your favourite piece from the ones featured in my outfit.
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Mawi can also be found on | Facebook | Instagram |
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7 Comments

  • Reply December 4, 2014

    Tara

    Absolutely fantastico!!! Love the way you have put together the entire look and so many accessories and it all just fits. Super. I love koovs!

  • Reply December 8, 2014

    Kriti

    that clutch looks like so much fun

  • Reply December 10, 2014

    Samantha

    i love mawi clutches! do think i would prefer the actual blingy ones to just the print but hey its a great concept and love how you have styled the crop tee.

  • Reply December 10, 2014

    A Golden Tulip

    loving all the baubles and embellishments…those clutches are perfect for this party season..

    xo
    Hems
    http://agoldentulip.blogspot.com/

  • Reply December 14, 2014

    Ganesh

    Hey there, accessory definition has been reinvented by new brand named “Twach”. I visited their online store and the products are just mind blowing. Link : http://www.twachstore.com.

  • Reply December 27, 2014

    Sanjukta

    Its so nice that you can carry off both sporty and feminine looks with such ease. love your style!

  • Reply January 17, 2015

    neha

    This clutches is very pretty.

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