‘We all love a bit of retail therapy and sometimes the impulse to buy is too strong to be denied; but if we are to be honest the smart shopper in all of us searches out the incentives that make that ‘perfect buy’ even more worthwhile. Whether it is a buy-one-get-one-free offer or just an end of season sale, the price of loyalty cannot be overlooked. The guys at Shoppers Stop have got just the thing to keep us fashionistas coming back time and time again with their First Citizen loyalty program. Being a Shoppers Stop First Citizen not only means exclusive benefits and offers but also: Previews of upcoming collections, exclusive cash counters (we all hate queuing after a long shop), and reward points every time you shop at Shoppers Stop.
In these two retro ads Shoppers Stop humorously tell the story of loyalty benefits using the metaphor of a young Indian school boy. Clearly even a child can figure out that the benefits of Shoppers Stop’s First Citizen loyalty program should not be missed. So what are you waiting for?’