Unveiling the year’s first event of the fashion calendar, Fashion Design Council of India (FDCI) proudly presents the 19th edition of Wills Lifestyle India Fashion Week (WIFW) – Autumn Winter 2012.
With an objective to encourage and endorse designers to grow their brands nationally and internationally and also to widen their customer base every year, WIFW allows fashion designers to showcase their collection to domestic and international buyers, media and the fashion industry.
WIFW is instrumental in promoting the best of fashion design talent in the country and in cultivating an atmosphere conducive to young designers. The event provides a perfect networking opportunity for the likeminded – from models to designers to make-up artists and choreographers. The focus though is strictly on producing tangible results by way of encouraging trade opportunities.
With an objective of making Indian fashion global, FDCI has embarked on various path-breaking initiatives to cultivate and nurture designers and their business. The fashion week provides a perfect platform for free flowing of creativity.
For those of us who are not really clear about what The FDCI is:
The Fashion Design Council of India
A not for profit organization, Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion design talent in the country; its prime objective is to propagate the Business of Fashion.
FDCI as part of its initiatives produces a calendar of fashion events that includes the bi-annual prêt weeks for womenswear -Wills Lifestyle India Fashion Week, a dedicated week for men’s fashion-Van Heusen India Men’s Week, and the annual platform for couture-Synergy 1 Delhi Couture Week. Over the years, FDCI has embarked on various path-breaking initiatives to cultivate and nurture designers and their businesses, and make Indian fashion global.
As an apex body for the fashion industry, FDCI is the nodal point for activities with the government and works closely with various Ministries. The Ministry of Commerce and Industry is supporting FDCI initiatives and facilitates international trade at the fashion weeks.
It has also played an important role in developing marketing strategies, setting standards and providing tangible value for its members over the last decade. A pan-Indian fashion body, FDCI weaves designers from various states, cities and towns of India into one cohesive body. Representing both established and emerging designers, it plays an important role in guiding the industry towards its goal of sustainable growth.
In the process of taking Indian Fashion to Global level, FDCI advises and assists fashion designers, retailers, models, make-up artists, hair stylists, choreographers and manufacturers in raising professional standards and improving business practices while creating domestic and international opportunities. It works at creating mutually beneficial tie-ups with similar councils in international fashion destinations and also with business worldwide.
FDCI is instrumental in facilitating designer corporate tie-ups, aimed at expanding the fashion market in the country and continues to make earnest endeavors to accelerate its efforts to ensure that Indian fashion creates a larger global imprint. With the undying support of the members, patrons and well wishers, including the national and international media, FDCI beckons brighter future.