~ Pepe Jeans London ~

The first pair of jeans that I absolutely loved and clung on to for almost a decade was a pair of classic deep blue denims that fit me like a dream and they were a pair of Pepe Jeans. I don’t think there is anything more important than fit when it comes to a pair of jeans. I was more than excited recently to be invited to the launch of a brand new store of Pepe Jeans London in CP, Delhi. And when I saw their new campaign featuring Behati Prinsloo, I knew I absolutely had to go visit the store. She is smokin’ hot and the outfits she has worn in the Pepe Jeans campaign are quite refreshing, casual and chic.

Its a 2 storey store, upstairs dedicated to womenswear and the ground floor for menswear. Quite spacious and a larger area has been dedicated for the womenswear (obviously). The best part about the new collection is their colors. Fresh, easy and so so breezy. Pastels, peaches, lime and ofcourse the denim blues. And quite a huge variety of styles, some very feminine and some just the right amount of casual. Here are some pictures from the store that I clicked. Mainly settings and sections that I personally liked.
Pepe Jeans London | www.akanksharedhu.com | Rack with sleeveless denim jacket

Pepe Jeans London | www.akanksharedhu.com | Clothes with union jack vest

Pepe Jeans London | www.akanksharedhu.com | peaches & lime rack
Loved the visual merchandising of the store especially the rustic way the nautical ropes had been used to hang the denims around the store and the trunks kept near various racks.
Pepe Jeans London | www.akanksharedhu.com | vm of store

Pepe Jeans London | www.akanksharedhu.com | coral tee + bag
What I wore to the launch. Kept it simple with a b/w top, high-waisted denims and the tiniest bag I could get my hands on. Heeh!
Pepe Jeans London | www.akanksharedhu.com | whatiwore
Some of my favourite picks from the store which I also happened to try out. Especially liked this coral number. The tee had a bit of dainty beadwork on it as well.
Pepe Jeans London | www.akanksharedhu.com | selfie in coral tee
Details:
Pepe Jeans London | www.akanksharedhu.com | Tee Details
Since Pepe is a brand from London, there was a lot of literal reference to London in the store get up as well as the collection. On tees, the union jack on garments and the word ‘London’ in bold in the store and on tees. I tried a sleeveless tee with a sleeveless denim shirt layered on top as another favourite casual look.
Pepe Jeans London | www.akanksharedhu.com | selfie in union jack + denim

Pepe Jeans London | www.akanksharedhu.com | selfie closeup of tag

Pepe Jeans London | www.akanksharedhu.com | london tees + logo
Loved the summer blues and crisp whites in the men’s section and their basic leather belts.
Pepe Jeans London | www.akanksharedhu.com | men's section
More pics from the store.
Pepe Jeans London | www.akanksharedhu.com | stacks of denims

Pepe Jeans London | www.akanksharedhu.com | Pepe type in store

Pepe Jeans London | www.akanksharedhu.com | White top + denim vest
Mandira Wirk had been invited to officially cut the ribbon and launch the store. She look brilliant in an emerald dress. A selfie with her.
Pepe Jeans London | www.akanksharedhu.com | with Mandira Wirk
A fun launch with live music, fellow bloggers and a lovely fresh collection at Pepe Jeans London.

Outfit Details:
Shirt: Mango
Denims: Vero Moda
Wristwatch: Fossil | Facebook | Twitter |
Bag & Rings: Forever21
Shoes: Zara

Pepe Jeans can also be found on Facebook | Twitter |
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3 Comments

  • Reply May 16, 2014

    shagun

    awesome collections

    PERFECT OUTFIT

  • Reply May 21, 2014

    jassica

    pepe have been my favorite as well

  • Reply November 13, 2014

    Imran khan

    verry nice look

    for merchandise

    v.m ing

    kip it up team

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